Pet Grooming Boarding

by Karon Thackston © 2001http://www.ktamarketing.comWhen I first began my online business, I honestly thought that the moment I uploaded my Web site to the host it would magically appear on every search engine in existence. Some of you are giggling. Others are saying, ?You mean it doesn?t?? No? it doesn?t.Let me explain. In one way, search engines operate in a similar fashion to your telephone directory. They both list companies by category. When you got your business telephone number you were probably asked what category you wanted to be listed under. Search engines use much the same logic. Rather than categories, they use keywords.You must consider which keywords your site visitors will use to find you and then incorporate those words into your Web site tags and ? more importantly ? your copy.If your site deals with dog grooming, the key phrases could be: dog grooming, pet grooming, dog bathing, grooming and boarding.Your keywords need to be those that most people would think of when searching the Internet for a site such as yours. How do you figure out the most effective keywords? Let me recommend Wordtracker.(http://www.wordtracker.com). This site has been a lifesaver for me! All you have to do is type in the keywords you think your visitors will use. It will provide all the other possibilities that go along with it. Also, it will give you the exact number of times that keyword was searched for on the Web. Now that you?ve decided on your keywords, where the heck do you put them? As a Web copywriter, I?ve learned that the words I wrote had a direct bearing on my client?s search engine success. That meant I had to write a message that made an emotional connection with the target audience, promoted the product or service .