Pet Care Service

How to Get Customers to Flock to Your Pet-Care Business 14 Simple Steps to Get More Clients © 2004-2007 Peggie Arvidson-Dailey

Are you a pet-care business owner who wants to generate more income? You can generate more income by implementing some effective marketing tools that cost little and take only a few hours.

1. Set e-mail auto-responders. Create a message to be sent to anyone who sends mail to your ‘contact us’ account from your web-page.

2. Create a Frequently Answered Questions document and post it on your website.

3. Use your e-mail effectively. Create a signature line that clearly states your name, business, and way to reach you, website and an info-teaser about what you do. Keep this on EVERY e-mail you send.

4. Create an e-zine. Your e-zine should provide information that your target clients can use. Make it interesting and ‘forward-worthy.’

5. Use the articles you write for your e-zine to submit to other on-line e-zines and publishers. (See box for a list of possible submission sites).

6. Don’t leave home without your business card.

7. When asked what you do, be clear and concise. Focus on the benefit you bring your customers, instead of “I’m a pet-sitter,” how about, “I help busy pet-loving professionals live guilt-free when it comes to their pets.” Be sure everyone who meets you knows what your business is.

8. Present yourself as a business professional at all times. Even when walking dogs, dress .