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THE PERCEPION OF CUSTOMERS AND RETAILERS TOWARDS MALLS IN JALANDHAR-A SUPPLY CHAIN PERSPECTIVE

Dr Gursharan Singh Kainth is Hon Director GAD Institute of Development Studies, 14-Preet Avenue, Majitha Road, PO Naushera, Amritsar-143 008

Mr. Divakar Joshi is Lecturer in Management, St Soldier Management and Technical Institute, Jalandhar-144 001

Inflation and price rise have long been the causes of worry among the Indian consumers. Various states and national Government seems to have gone in deep slumber about this burning issue. In such a scenario, the very thought of setting up retail chain could help control prices comes like a cool breeze in sweltering summer. Presently, there are 200 retail stores in the country with promoters and organizers who are optimistic and positive that the retail sales depot may help in containing the soaring prices. Retail sector of Indian economy is undergoing a paradigm shift. This sector has grown substantially and rapidly during the past few years and liberalized policies indicate its even faster growth. India, known as Nation of Shopkeepers, has the highest shop density in the world- one retail outlet for around 90 persons. Retail industry, which is US$300 billion in 2006, is likely to reach 427 billion US dollars by 2010 and to 637 billion US dollars by 2015. Merely 3 per cent of retail in .