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When I started working with the parent company of the search engine optimization company I currently manage, I spent a lot of time on the phone with prospects and clients. I was always amazed by misconceptions given to so many people about how to get a top listing in a search engine. Often times, I felt as though people were educating themselves with literature written in the early nineties.

Unfortunately, the penalty for some of these techniques is not just a bad ranking but rather permanent delisting or banning. Nobody wants to be banned! I have organized a list of concepts that people confuse or as I like to call them “Frequently Confused Concepts”.

The most frequently confused concept of search engine optimization is the value of meta tags. Way back before search engines were sophisticated enough to scan and save the content of your web site, they would simply review your meta tags. A meta tag gives the title of your site, a description of what you do, and a list of five to ten keyword and keyphrases that are relevant to your web site. The problem with relying on these tags is that many people caught on to the unfortunate truth that pornographic keywords would generate more traffic than the terms related to their web site. Now, this is not traffic you want since the person looking for his favorite centerfold does not want what you have to offer. Also, this makes the search engines quality of results very poor for the searching public. Search Engine Marketing SpecialistSince 1995 SEO/SEM tools, training, and professional "full service" Search Engine Marketing help at very affordable rates.http://www.harryfassett.com/

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